May 31, 2010 … a day that may live in social networking infamy. Or it may pass with a whimper. Some dubbed this day Quit Facebook Day. There is a Quit Facebook Day website for those who want to protest and delete their accounts. As of this writing there are 32,649 people who say they will quit. While that’s not an insignificant number, it’s a drop in the ocean compared to the estimated 500,000,000 people using Facebook.
Of course all this hullabaloo is because Facebook keeps changing their privacy settings to the point where no one without a PhD can decipher them. It used to be that I could set my account to allow Friends to view my information. If I wanted to open it wider, I could allow Friends of Friends too. Or I could allow Everyone to view my information. I thought that Everyone meant Everyone who has an account in Facebook. A large number of people, but small compared to the entire Internet. Now, I am not sure if Everyone also means everyone who has access to a search engine.
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All financial organizations, including accounting, tax preparation and CPA firms, must comply with The Gramm-Leach-Bliley Act (GLBA), also known as the Financial Services Modernization Act of 1999. This legislation protects consumers’ private financial information and controls the collection and disclosure of that information by CPAs, accountants and tax preparers.
These firms must have safeguards in place to protect your tax returns and any information you give them for preparing any financial statements.
According to GLBA, your CPA must comply with these requirements:
- Ensure the security and confidentiality of a customer’s information.
- Protect against any anticipated threats or hazards to the security or integrity of that information.
- Protect against unauthorized access to or use of such information that could result in substantial harm or inconvenience to any customer.
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I love watching videos that simplify complex topics and show me how something works. If you search YouTube, you’ll find a lot of videos explaining all kinds of things. There are 3 types of videos that I use in business. Each video type has a different purpose and can be used at different times during the sales cycle.
1. Screencast – video that shows a product in action on a computing device
2. Recorded video – animated graphics and text to convey a message
3. Live video – video of real people speaking or performing some actions
Screencast
Screencasting lets you record activities on your computer screen and usually includes audio. You can show how to use software whether it’s locally installed or accessible through a browser. The advantage to your customers is that rather than telling them about something, you can show them. I like to create videos that are no more than 5 – 6 minutes in length. This shows your product or service in action and acts as a tutorial for training. Since a lot of software applications can seem complex, this is a great way to show how simple yours is to use.
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CEO Dave Anastasi attended IKON Office Solutions’ annual Solutions Conference in Daytona, FL from May 17 – 20, 2010. Dave joined Fasoo.com in a booth and met with many of the IKON area vice presidents, senior Professional Services staff and numerous other people to discuss data governance and opportunities for security and collaboration technologies.
A lot of discussion centered around the upcoming Data Governance summit in Seattle, WA on June 17, 2010 sponsored by IKON, Fasoo and eDocument Sciences. The summit brings together senior executives and industry notables, such as WA State Attorney General Rob McKenna and Assistant United States Attorney Kathryn Warma, to discuss Data Privacy, Governance and Business Ethics.
The conference was great and being in the sunshine in beautiful Florida didn’t hurt either.
This is Episode 3 of a group of videos on document security. It’s about securely transmitting documents through email, FTP or removable media, like a USB drive, and how to keep unauthorized people from accessing the documents.
To catch the next episode, follow this blog or subscribe to our YouTube channel.
Let me know what you think?
